A logo design and brand guidelines for a fictional Wireless company.
Work Type: Spec Work
Designing a logo in 2019 means more than creating a static iconic trademark. Logos have always been thoroughly thought out, but today, a good designer will need to consider many new usage situations that didn’t exist in the past (primarily: touchpoints in the digital space). Motion and animation are another layer you should consider.
Being inspired by the many examples of great branding today, I wanted to try my hand at creating an original Vis-ID.
I put together a few slides to walk through my thinking on the brand name and logo, but in short:
“Canex” [kuh-necks] is phonetically similar to the word “Connects”, which is exactly what your mobile device does.
The graphic visual has two layers:
The repeating arcs evoke the reception indicator bars that appear on most mobile devices.
They also form the letter “C”—the first letter of “Canex”.
Different variants of the logo, for use in different contexts.
Taking this a step further, I designed a few sample pages of what a Brand Book could look like, covering the brand values, the conception of the logo, the brand colors and its typeface.