An entrepreneurial effort to establish, brand, and launch a new cryptocurrency-backed lending company.


Work Type: Entrepreneurial


Cryptocurrency, as we know it today, exploded onto the scene with the launch of Bitcoin in 2009. Serving as the first decentralized digital asset, it rose in popularity (and value) rapidly in the years following its launch. The blockchain technology behind it was the reason for its success, as it provided a decentralized, secure list of records that could serve as a permanent, public, transparent ledger of transactions—without the need of a trusted authority or central server. Blockchain has many uses beyond cryptocurrency, though, and it continues to grow today.

One such use is automated smart contracts, which could be executed or enforced without human interaction. LienChain builds on this, introducing an innovative, blockchain-based lending platform.

My role at LienChain was to establish its visual and tonal identity, as well as develop all of our communications and marketing efforts to establish and grow the brand. This includes, but is not limited to:

  • Logo Design

  • Website Design

  • Collateral Design (business cards, informational material, presentations)

  • Online profiles

  • Community engagement

1-Page Infosheets, Business Cards, Website


Below are a few select pages from various presentations that I designed and co-wrote.